Excerpt.
A case about cooperation with designers to create relevant, dynamic solutions for different requests.
As a developer of the programming part, we cooperated with Riga Plaza, a shopping and entertainment center, for a long time. Together with the design agency, we created various landing pages, emails and advertising banners for the customer.
Client story.
Riga Plaza is a famous shopping center in Riga, Latvia. As part of advertising campaigns, the BannerFactory agency developed the design of electronic promotional materials: mailing letters, campaign pages and advertising banners.
However, the agency did not provide further implementation – HTML coding, so they engaged our web development agency to create a ready-made solution.
We cooperated in the following format:
- Designers created the material concept: page, signature, letter.
- We visualized (coded) them using HTML, CSS and JavaScript, so they can work correctly in browsers.
Our solution.
During this cooperation, we acted as performers and created many ready-made solutions based on layouts from the design agency.
To simplify the classification of developed projects, we divided them into 3 groups in this article:
- Promotional and landing pages for promoting events, products, brands, sales, contests
- Emails (to send relevant information to the subscribers including news, useful information, holiday promotions, etc.)
- HTML signature for emails with different hyperlinks for each element.
The result.
Promotional and landing pages
Riga Plaza Seil, 2019
Riga Plaza Shopping Nights, 2019
Black Friday at Riga Plaza, 2019
Cosmopolitan Shopping Nights Riga Plaza, 2017
Svētku Nakts Riga Plaza, December 2017
Black Friday at Riga Plaza, 2017
Riga Plaza Seil, January 2018
Event landing page at Riga Plaza, 2018
Event landing page at Riga Plaza, 2018
Cosmopolitan Shopping Nights Riga Plaza, 2017
Landing page at Riga Plaza, 2017
Instagram contest Riga Plaza, 2017
Landing page at Riga Plaza, 2017
Emails and greeting cards
Event invitation email, Riga Plaza, 2017
Greetings email template in Latvian, Riga Plaza, 2017
Greetings email template in Russian, Riga Plaza, 2017
HTML signatures and banners
Summary.
All the layouts prepared by the designers were made in full accordance with the mockups. We used not only the HyperText Markup Language (HTML) and Cascading Style Sheets (CSS), but also integrated Google Analytics and subscription forms into many landing pages.
The data entered by the user was added into the internal system and expanded the number of the subscribers of the target audience.
Our cooperation began in 2017 and lasted for several years. Due to the coronavirus pandemic and problems with mass visits to public places, the Riga Plaza shopping center has temporarily suspended events. We hope to resume our cooperation soon.
